Russia operational plan
AKKOR - Association of Farms and Agricultural Cooperatives of the Pskov Region “Pskov Farmer”.
The report refers to an informal association of three organizations that are members of the Association: OOO (Ltd) “Drive Express”, Family farm Gribov E.E., Family farm Roshchina Yu.E.
These three organizations have a similar business profile in the field of cultivation, storage, pre-sale preparation of potatoes, vegetables and apples, allowing us to develop common recommendations for them.
OOO (Ltd) “Drive Express” carries out production, storage and pre-sale preparation of potatoes and open field vegetables (beets, carrots, cabbage, onions) as well as freight forwarding activities.
Family farm Gribov E.E. is engaged in the production of potatoes and open field vegetables (red beets, carrots, cabbage, onions).
Family farm Roshchina Yu. E. represents a farm enterprise “Sinitsi”. The main activity is production and sale of fresh apples. The farm is newish as it was created in 2018. Also, as an extra business direction, the “Sinitsi” farm develops rural tourism. They have a guest house, provides a number of services such as a Russian bath (sauna), fishing, and homemade products.
The main goals and plans of this informal association.
1. Marketing strategy development and implementation. Promotion activities.
- Competitor analysis (researches of sites, social networks, brands and other methods of promoting products).
- Awareness-building among existing and potential customers by means of: website creation, social network marketing, extensive brand use.
- Improving the loyalty program.
2. Growth stimulation of B2B clients in the HoReCa segment.
- Considering that this sector implies a small volume of purchases per buyer, it is essential to calculate first the economic effect of working with the HoReCa sector. This should be done in order to understand the required number of customers or the volume of sales needed to achieve the desired benefit.
- Search for new customers according to the list of HoReCa enterprises in Pskov and the Pskov region by means of: potential clients phone interview, mailing campaign, personal meetings and negotiations.
3. Systematic production growth (3.5 times over 7 years)
- Attraction of long-term loans, Cultivated area extension, Machinery park enlargement, Completion of vegetable and potato storage construction, Studying the needs of potential buyers; production and marketing planning based on customer demand.
4. Search for new sales channels and customers
- Using a local electronic platform provided as part of the Baltic Sea Food project for production sale and delivery to organizations (B2B) and private consumers (B2C).
- The main target groups for finding new customers (basing on the planned increase in production) are large wholesale companies and chain stores.
- Collaboration with online stores of farm products.
5. Only for Farm Roshchina Yu.E.: rural tourism development
- Increasing the attendance of the guest house due to more active marketing both on sites and in social networks and cooperation with travel agencies and travel portals of Pskov and the Pskov region (a list has been prepared in order to search for possible partners for cooperation).
The Community of Izborsk Masters is an informal association of local natural food producers and artisans.
The community includes three families living on farms in the vicinity of Stary Izborsk.
Brewery “Krivé” and ceramic workshop “Mars” – there are various kinds of beer, ale, kvass, cider, heather honey in the assortment of the farm. The workshop makes ceramic mugs and other products of local clay.
Craft workshop "Dog and Cat" - carpenters make hand-made wooden cookware, carved wooden toys, interior items and furniture. In the farm, they also bake bread, crush butter, make kvass and produce sun-dried tomatoes and apple cider vinegar.
Farmhouse “SyraMat’” produces cheeses, cream, sour cream, cottage cheese made from milk from cows of a farm.
All products have local authenticity: they are made by hand, preserving the Pskov traditions, with natural, environmentally friendly products of high quality.
As an extra business, the community develops gastronomic or rural tourism - all kinds of masterclasses and tastings are held on farms.
The main goals and plans of this informal association.
1. Accounting and analytics systems implementation
- Accounting and collection of analytical data in the following areas: production, sale of goods / provision of services by customer segments, costs, analytics in the field of marketing.
2. Growth stimulation of B2B clients
- Passing through certification of produced products
- The main target groups to find new customers are HoReCa, special stores.
- Search for new customers according to the list of HoReCa enterprises in Pskov and the Pskov region by means of: potential clients phone interview, mailing campaign, personal meetings and negotiations.
- Collaboration with online stores of farm products.
- Using a local electronic platform for sale and delivery of products to businesses (B2B) and private consumers (B2C), provided as part of the Baltic Sea Food project.
3. Product promotion activity - Competitor analysis (researches of sites, social networks, brands and other methods of promoting products).
- Awareness-building among existing and potential customers by means of: improvement of existing Facebook and Instagram accounts in terms of information content and the ability to receive feedback and Website creation.
4. Rural tourism development
- Raising the flow of tourists attending master classes and tastings conducted by the community by means of: more active marketing of provided tourism services both on sites and in social networks; cooperation with travel agencies and travel portals of Pskov and the Pskov region; reduction in the number of mobile trade fairs in order to free up the time for the rural tourism development in case of economic feasibility.
- Creation of tourism programs and informing potential customers about these programs through marketing in social networks and cooperation with travel agencies.
The autonomous non-profit organization Center for Effective Agriculture and Horticulture (hereinafter referred to as the Center) – is a socially oriented organization that provides support to gardeners and small-scale farming in the Pskov and Pskov regions in development, cooperation, exchange of experience, and all kinds of organizational issues.
Under the ANO "Center for Effective Agriculture and Horticulture", the Club "Development of the Pskov Region Territories" was created and successfully operates.
The Club "Development of the Pskov Region Territories" (hereinafter the Club) is an association of small producers of local natural products, including organic products. Small producers include farmers, gardeners, family farms.
The report refers to the following organizations: the farm "EcoDerzai" and agricultural consumer co-operative "KIPREI", that are the members of the Club and the Center and activists of the Club.
Agricultural consumer co-operative "KIPREI" is a professional manufacturer of Pskov Ivan tea.
“EcoDerzai” is a farm-producer of organic vegetables (cabbage, potatoes, carrots, beets, turnips, rutabaga, onions, radishes, garlic, zucchini, pumpkin, girasol, etc.).
The main goals and plans of this informal association.
1. Growth stimulation of B2B clients
- The main target groups for finding new customers are HoReCa, specialty stores.
- Search for new customers according to the list of HoReCa enterprises in Pskov and the Pskov region by means of: potential clients phone interview; mailing campaign; personal meetings and negotiations.
- Collaboration with online stores of farm products.
- Collaboration with specialized premium chain stores focused on natural products.
- Using a local electronic platform provided as part of the Baltic Sea Food project for production sale and delivery to organizations (B2B) and private consumers (B2C).
2. Increase in sales and product-line expansion in 2020-2025
- Increase in production and sales by 4 times and product-line expansion by means of: cooperation of farmers within the Club/Center; in terms of growing vegetables - the development of available sown areas; The Center for Collective Drying opening in 2020, allowing to enlarge the assortment with dried products; creating a new offer for consumers: farm food baskets.
- Passing through the quality certification of the manufactured products by members of the Club/Center interested in cooperation.
- Research of dried products market and potential buyers needs; production and marketing planning based on customer demand.
3. Product promotion activity
- Competitor analysis (researches of sites, social networks, brands, types of packaging and other methods of promoting products).
- Awareness-building among existing and potential customers by means of: creation of a single brand; creation of a single site; social network marketing; development of attractive packaging that emphasizes the naturalness and environmental friendliness of products.
- Creation of the loyalty program.
4. Accounting and analytics systems implementation
- Accounting and collection of analytical data in the following areas: production; sale of goods / provision of services by customer segments; costs; analytics in the field of marketing.